Confidential strategic growth proposal

Turn a trusted eye-care institution into a measurable digital growth system.

A board-ready partnership model connecting social media, search visibility, local reputation, patient education, appointment journeys and on-ground execution — without diluting Ispahani Islamia’s heritage or clinical authority.

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Not a rebrandAn amplification of an already trusted national institution.
Not just postingA connected growth, trust and patient-access operating system.
Not vendor disruptionA measurable layer that can work with internal and existing teams.
Ispahani Islamia Eye Institute and Hospital building
Established trust Clinical excellence deserves an equally exceptional digital experience.
The promise Better discovery.
Better trust.
Better access.
90-day proof sprintFoundation → Transformation → Growth
Estimated bounce rate56.75%Opportunity to improve relevance and conversion flow
Pages per visit3.18Good exploration depth, with room to retain longer
Average visit duration1:19Content needs stronger pull and clearer next steps
Traffic change, MoM+56.47%Positive momentum ready for structured scaling
LinkedIn followers3,758Professional audience exists, authority is underused
01

The strategic position

Strong institution. Fragmented digital experience. Significant headroom.

The opportunity is not to “fix a weak brand”. It is to translate Ispahani Islamia’s trust, technology, specialist depth and community mission into a digital system that patients can discover, understand and act on.

Hospital campusTrusted national institution
What is already strong

Heritage and clinical credibility are the foundation — not the problem.

  • Established eye-care authority and public trust
  • Specialist services, training and institutional depth
  • Not-for-profit mission with meaningful community impact
  • Active communication and new service initiatives
Where value is being left behind Digital opportunity index 8.8/10
SearchSocialConversionReputationLocal
Current public footprintReachable opportunity
DiscoverabilityHigh-intent service searches are not fully owned.
Patient journeyInformation and appointment paths can be clearer.
MeasurementContent, calls and patient outcomes are not visibly connected.
02

Audit control room

One institution. Four digital systems that need to work as one.

Explore the public audit through four lenses. The goal is not more activity; it is better connected activity that produces trust, reach and measurable patient action.

Public 90-day pattern

Active presence, but a poster-led content system limits emotion, conversation and conversion.

Facebook carries the patient-facing burden. LinkedIn performs strongest for jobs. Instagram is narrow and under-seeded. YouTube is not yet a search-led clinical media library.

01Poster densityToo much information is placed inside static artwork.
02Human proof gapPatient stories, caregiver stories and doctor personality are underused.
03Platform mismatchFacebook-style communication is repeated across channels.
Search visibility

Branded demand is strong. Non-branded patient-intent search remains the growth gap.

The hospital is discoverable when people already know the name. The opportunity is to own category searches such as LASIK, cataract, retina, glaucoma, paediatric eye care and emergency eye care.

01Thin service pagesDecision-stage questions are not fully answered.
02Domain/indexation riskMultiple public web ecosystems can dilute authority.
03Doctor discovery gapStructured specialist profiles and schedules need improvement.
Priority keyword opportunityRelative potential
Very high
Very high
High
High
High
Estimated bounce rate56.75%Per 10,000 sessions, roughly 5,675 sessions currently end without a second measured interaction.
Benchmark gap23.67ppHigher than the comparison benchmark cited in the public audit.
Local trust ecosystem

Patients see more than a website — they see maps, reviews, branch pages, hours and third-party listings.

Local SEO becomes a patient-safety and trust issue when emergency hours, branch identities, addresses or appointment pathways appear inconsistent.

01Identity consistencyMultiple naming variants and legacy pages can confuse patients.
02Branch visibilityEach location needs its own complete local entity and service story.
03Review intelligenceWaiting time and process feedback should feed operations and content.
DhakaMain institution JamalpurBranch NaogaonBranch BarisalBranch
Public sentiment themes
PositiveAffordable care · experienced doctors · helpful staff · community trust
Waiting timeRegistration frictionHours consistencyAppointment clarity
Brand translation

The offline brand feels larger, more trusted and more capable than the current digital experience communicates.

The opportunity is to make every digital touchpoint feel unmistakably Ispahani Islamia: clinically credible, compassionate, accessible, modern and institutionally mature.

01Visual systemDesign modules should feel unified across services and branches.
02Message architecturePatient care, clinical excellence and community impact need distinct lanes.
03Experience qualityModern technology should be matched by modern digital presentation.
01Patient careSymptoms, doctors, services, branches and appointments.
02Clinical excellenceTechnology, specialists, research, training and outcomes.
03Community impactAffordable care, outreach, blindness prevention and mission.
04Institutional partnershipCorporate eye care, education, donors and strategic alliances.
03

The patient journey

Move from disconnected touchpoints to one measurable path.

A patient may discover the hospital on Google, see a doctor video on Facebook, check reviews, call the hotline and finally attend. Today those moments are hard to connect. Our model makes the journey visible and improvable.

Current public journeyFragmented
01Post / searchAwareness begins
→
02Generic pageInformation varies
→
!FrictionUnclear next step
→
03Phone callSource is lost
→
04AppointmentOutcome unlinked
Marketing activity exists, but management cannot consistently see which content or search journey produces the patient outcome.
Proposed connected journeyMeasurable
01Patient intentSearch / social / referral
→
02Relevant educationProblem-specific content
→
03Service + doctorTrust and clarity
→
04Tracked actionCall / WhatsApp / form
→
05Attended patientOutcome reported
Content, calls, appointments and attended-patient outcomes become one transparent management dashboard.
A better workflow

Every question becomes content. Every content asset has a next step. Every next step can be measured.

Community management, search data, call-centre questions, reviews and branch feedback become a shared insight system — not separate reporting silos.

ListenSearch, comments, reviews
→
CreateDoctor-led, patient-first content
→
ConvertClear service and booking paths
→
LearnOutcome and quality data
↺
04

The growth engine

Four programmes. One institutional growth system.

Instead of a generic monthly content package, we propose programmes linked to specific audiences, services and outcomes.

Programme 01

LASIK Decision Journey

Eligibility education, doctor authority, technology explanation, consultation funnel and retargeting for a high-intent younger audience.

  • Search-led LASIK hub
  • Doctor-led short video series
  • Consultation attribution
Programme 02

Family & Child Eye Care

Parent-focused symptom education, school partnerships and saveable content that turns concern into timely assessment.

  • Parent checklists and Reels
  • School screening campaigns
  • Paediatric specialist discovery
Programme 03

Retina, Diabetes & Ageing

Caregiver-focused education for diabetic retina, cataract, glaucoma and urgent symptoms — supported by specialist content and local search.

  • High-risk patient education
  • Caregiver journey content
  • Branch-level service campaigns
Programme 04

Corporate Eye Care

A B2B growth channel for employers, schools, factories and institutions — connecting workforce wellbeing, screening and repeat partnerships.

  • LinkedIn lead generation
  • Corporate landing page
  • Partnership case studies
From posters to a media system

A content language people recognise, trust, save and share.

Real doctors, real questions, real patient processes and clear visual hierarchy — adapted for each platform rather than resized from one master poster.

Doctor answersSymptom signalsPatient journeysProcess transparencyCommunity impactClinical innovation
05

Projection studio

Translate website improvements into a transparent opportunity model.

This is an illustrative sensitivity model based on the public bounce-rate estimate — not a guarantee or claim of current patient loss. Replace the assumptions with GA4 and appointment data for an exact management model.

Additional engaged sessions1,175Compared with the current 56.75% estimated bounce rate
Potential additional actions59Illustrative call / form / WhatsApp actions
Potential attended patients41Illustrative, based on the selected attendance rate
Session opportunityCurrent vs target
56.75%
45%

Lower bounce does not automatically equal a patient. It creates more chances for service education, doctor discovery and an appointment action.

06

The 90-day proof plan

Prove capability before asking for long-term trust.

The pilot is designed to create visible improvement, establish measurement and demonstrate the quality of our operating model — not promise unrealistic overnight transformation.

01

Build one reliable foundation.

We start by removing ambiguity: assets, access, measurement, profile structure, priority services and governance.

  • Channel and brand-architecture cleanup
  • GA4, Search Console, UTM and call-action tracking
  • Google Business Profile and local information audit
  • Keyword, audience and service-line mapping
  • Clinical content approval workflow
  • 90-day production and campaign calendar
02

Transform the patient-facing experience.

We launch the new content language, improve priority search journeys and connect every campaign to an action.

  • Doctor-led content series and platform-native formats
  • LASIK, cataract, retina and child eye-care landing pages
  • Local branch content and review-response system
  • Appointment, WhatsApp and call tracking
  • LinkedIn authority and Corporate Eye Care funnel
  • Community-management service standards
03

Scale what proves value.

We use real engagement, search and enquiry data to scale the strongest service lines, locations and content formats.

  • Retargeting and high-intent campaign optimisation
  • Search content expansion and doctor authority building
  • Corporate partnership lead generation
  • Review growth and reputation reporting
  • Branch-level performance comparison
  • Quarter-two roadmap and investment recommendation
Patient enquiry flow+25–40%Directional improvement opportunity from clearer pathways and faster response.
Meaningful engagement+30–60%Directional lift from platform-native, doctor-led and saveable content.
Organic discoverability+40–80%Directional opportunity over time from priority service and local SEO work.
Tracking coverage100%Target for digital actions entering one management reporting model.

Directional planning ranges, not guarantees. Final KPIs will be agreed after access to first-party analytics, advertising, call-centre and appointment data.

07

Dedicated team & ground support

One accountable team from boardroom strategy to on-site execution.

Healthcare growth requires speed, clinical sensitivity, local coordination and consistent quality. We combine specialist digital roles with a Dhaka-based ground-support layer.

AD
Leadership

Account Director

Executive communication, governance, priority alignment and delivery accountability.

HS
Strategy

Healthcare Strategist

Patient journeys, clinical content planning, service-line positioning and campaign logic.

SL
Search

SEO & Local Lead

Technical SEO, doctor discovery, service pages, branches and Google profile growth.

CS
Media

Content & Social Lead

Creative direction, doctor-led media, channel adaptation and community growth.

DA
Measurement

Data & Analytics Lead

Dashboards, attribution, experiments, enquiry tracking and board-ready reporting.

How we work

Seven steps, repeated every month.

1ListenData, reviews, calls, comments
2PrioritiseService, audience, location
3CreateClinical + creative collaboration
4ApproveFast, documented workflow
5LaunchOrganic, paid, search, local
6MeasureContent to patient action
7ImproveScale what performs
08

360-degree scope

Every service connected to one growth and trust objective.

The proposal can begin as a 90-day pilot and expand only where the evidence supports it.

01

Brand & communication

Message architecture, visual system, campaign concepts, tone of voice and institutional storytelling.

02

Social media

Channel strategy, content, Reels, community management, paid support and performance reviews.

03

SEO & content

Technical cleanup, service hubs, doctor pages, Bangla content, authority and conversion optimisation.

04

Local reputation

Google profiles, branches, reviews, Q&A, local landing pages and listing consistency.

05

Patient growth

Service-line campaigns, landing pages, tracking, retargeting, call/WhatsApp attribution and CRO.

06

Reporting & governance

Weekly action reports, monthly dashboards, board summaries, risk logs and quarterly planning.

Private manual response

Request a personalised board pack.

Tell us which area matters most. The authorised proposal team will review the request manually, tailor the response and prepare a relevant next step for the institution.

100% customisedNot an automated generic proposal
Board-readyClear, visual and decision-focused
ConfidentialBusiness context only — no patient data
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